Centralization quickly became one of the biggest post-pandemic buzzwords in the multifamily industry, but explaining it can be a challenge. That’s because it can mean different things to different organizations and can be implemented in a multitude of ways.
According to Forbes, centralized leasing relates to “any effort to move away from individual property-based leasing and operational teams and centralize them in one or multiple regional locations to improve efficiencies and cut down costs.”
While longstanding multifamily concepts such as call centers qualify under that bucket, most new-school centralization focuses upon efficiencies either learned or necessitated by the pandemic. For instance, many organizations were forced to use centralized maintenance teams in the contactless environment and then realized the model had the potential to be effective moving forward.
